Mr Tipo is a high energy music video that leans fully into the party lifestyle behind the Tipo Tinto brand. Featuring Jayms and Loufi, the video drops viewers straight into a vibrant house party where music, movement and colour drive the experience.
At the centre of the concept is the character of Mr Tipo, the one who steps in when the vibe starts fading. Whether the drinks run low or the energy dips, he flips the switch and brings the party back to life, adding a playful narrative layer that ties directly into the brand.
Filmed across a mix of indoor and outdoor spaces, the video moves between crowd moments, performance shots and spontaneous interactions. The camera stays close to the action, creating an immersive, in the moment perspective rather than a distant or overly polished feel.
CoolerBox Brothers collaborated on the concept and led the visual execution, capturing the chaos and energy of the night through kinetic camera work and bold lighting choices.
The edit leans into rhythm and unpredictability, with quick transitions, colour driven scenes and punchy sound design that keeps the momentum moving from start to finish.
The final piece is a fun, slightly chaotic and highly engaging music video that feels true to the brand, built to entertain while naturally weaving Tipo Tinto into the experience.
