Paint Trade is a trusted destination for South Africans looking for quality paints, tools and expert advice for home improvement and DIY projects. In partnership with Promac Paints, the brand offers a wide range of professional paint products and solutions designed to make painting and renovation simple and accessible.
To bring this message to life, CoolerBox Brothers produced a playful advertising commercial built around the idea that DIY can be so easy that even a child can do it.
The advert stars a pint sized “busy man” who confidently navigates the Paint Trade store as if he were a seasoned DIY expert. From strolling down the aisles with a trolley to selecting the premium Promac paint range, every moment highlights the store’s wide selection of products and helpful in store service.
Along the way, the young shopper chats with staff, explores the shelves and demonstrates that home improvement does not need to be complicated when you have the right tools and advice.
Produced by CoolerBox Brothers, the commercial combines humour, character driven storytelling and vibrant in store visuals to create a memorable campaign. The advert reinforces Paint Trade’s promise that customers can find all the paints, tools and expert guidance they need in one place, making every DIY project simple and achievable.
