In this playful short form campaign for Tipo Tinto, CoolerBox Brothers created a 12 second vertical social media video designed for Instagram, TikTok and YouTube.
The scene opens on a beach where someone sweeps a metal detector across the sand. When the detector suddenly beeps, the searcher digs down and uncovers an unexpected treasure, a bottle of Tipo Tinto R&R. After taking a refreshing sip, the empty bottle is placed back into the sand, adding a light hearted twist to the classic treasure hunting moment.
CoolerBox Brothers developed the concept and filmed the reel specifically for mobile first platforms, capturing the footage vertically from the start. Tight pacing, playful visual storytelling and carefully crafted editing keep the action engaging from the first second.
Colour grading and sound design enhance the cinematic tone while maintaining the fun, energetic feel of the brand.
Optimised for fast moving digital platforms, the final video presents Tipo Tinto R&R in a memorable way that fits perfectly within modern social media advertising.
