For this digital campaign, Tipo Tinto partnered with Teddy James to promote R&R in a cinematic, music driven social media video.
The one minute vertical reel begins in a recording studio where Teddy is working on a track. During a short break he takes a sip of Tipo Tinto R&R, and the moment instantly shifts into a vibrant beach party scene filled with music, energy and celebration. As the sip ends, he finds himself back in the studio, now inspired and ready to continue recording.
CoolerBox Brothers developed the concept and produced the piece with a focus on high production value designed specifically for digital and social media platforms. The team filmed and edited the video to transition seamlessly between the studio and beach environments, using colour grading, sound design and rhythmic pacing to match the musical theme.
Shot vertically from the outset and optimised for mobile viewing, the final branded content video blends influencer storytelling with lifestyle imagery to capture the energy and spirit of the Tipo Tinto R&R experience.
