For the Amari Black flavour, CoolerBox Brothers created a 20 second vertical reel rooted in street culture and creative expression. The concept follows a graffiti artist moving through the city, stopping to leave bold artwork on urban walls while enjoying a can of Amari Black.
The visuals place the product within an authentic urban environment, reflecting the brand’s edgy identity and its message of pursuing what drives you. Gritty textures, movement and natural city elements help ground the piece in a real, lived in atmosphere.
CoolerBox Brothers developed the concept and handled the full production, capturing the footage on location before shaping the final piece in post production. The team focused on creating a strong visual style that feels both raw and cinematic.
Through energetic editing, stylised colour grading and carefully considered sound design, the reel maintains a fast paced rhythm designed for social platforms. Shot vertical first and optimised for Instagram and TikTok, the content is built to capture attention quickly while remaining visually distinctive.
The result is a bold and engaging piece of branded content that aligns with the rebellious spirit of the Amari Black flavour, delivering a visually striking social video designed for modern digital audiences.
