Eksekuteurs vir Boedels en Testamente is a leading South African company that specialises in estate administration, will drafting and inheritance planning. Since October 2022, the company has built a strong reputation in the financial and legal services sector, focusing on Afrikaans clients who value personal and compassionate service.
To share this message in a fresh and relatable way, CoolerBox Brothers had the opportunity to produce the company’s advert. With our signature mix of humour, warmth and professional polish, we set out to present a serious topic in a lighter and more approachable style.
The result caused quite a stir. One viewer, a true “Caren”, even complained to the BCCSA that the advert was too violent. The complaint was dismissed, of course — apparently, death by paperwork does not count. We call that a win.
With a high quality set, talented actors and a spark of personality, the CoolerBox team showed that even estates and wills can be engaging and memorable. This creative approach helps viewers think about a tough subject with ease while reinforcing the trust and professionalism that define Eksekuteurs vir Boedels en Testamente.
