The CCI Awards

Client: Department of Sport, Arts and Culture
Year Completed: 2024

The CCI Awards, officially known as the Cultural and Creative Industry Awards, is one of South Africa’s premier events celebrating talent, innovation and artistic excellence across the creative industries. This prestigious occasion recognises the individuals and organisations whose work fuels cultural expression, drives economic growth and strengthens social connection within South Africa’s vibrant arts sector.

With a red carpet that shines, a grand main ceremony and a lineup filled with artists, performers and cultural icons, the CCI Awards showcase the very best of South African creativity.

CoolerBox Brothers came on board at the eleventh hour. We found out on the Thursday before the Easter weekend that setup needed to start on Good Friday to capture the entire event on Saturday. Within hours we mobilised a twelve person camera team, streamed our cameras live to the big screens for the audience and had the full edit and promotional content ready to air on SABC within a week.

The result was a seamless production that brought the Cultural and Creative Industry Awards to life for viewers across South Africa. It was fast, intense and unforgettable — exactly how we like it.