The vibrant collaboration between the hit South African musical Mamma Mia and the country’s most flexible airline, LIFT, called for something unforgettable. CoolerBox Brothers answered with a feel-good video spectacular that captured the magic, energy and joy of both brands in full colour.
To bring this vision to life, our team created a lively musical tribute that celebrates everything audiences love about Mamma Mia – catchy songs, infectious dance moves and pure fun – combined with the flair of LIFT Airlines, a brand known for its creativity and customer first spirit.
This one-of-a-kind South African collaboration turns the excitement of air travel into a stage-worthy performance, featuring dancing queens flying with LIFT in a joyful nod to the legendary ABBA-inspired musical. The result is a musical marketing masterpiece that blends entertainment, travel and creativity in true CoolerBox Brothers style.
