In this 1 minute 30 second vertical social reel for Import a Toy, influencer and makeup artist Fafa de Klerk brings a touch of magic to the build of the Disney Hocus Pocus: The Sanderson Sisters’ Cottage set. The piece opens with the set appearing in a puff of green smoke, while mini figures spring to life and float through the scene using playful practical effects.
As Fafa assembles the cottage, he guides viewers through the details that make the set unique, highlighting key features and why it stands out as a collectible available at Import a Toy. The combination of hands on demonstration and character driven moments keeps the content engaging while showcasing the product in a natural way.
CoolerBox Brothers developed the concept and handled the full production, capturing the build with a mix of cinematic visuals and creative in camera effects that reinforce the magical theme of the set.
In post production, careful editing, colour grading and sound design were used to balance storytelling with product clarity. The pacing allows the build process and visual effects to unfold smoothly while maintaining strong engagement throughout.
Filmed vertical first and optimised for Instagram and TikTok, the final reel blends influencer integration, practical effects and product storytelling into a fun and memorable piece of branded content that brings the magic of the set to life for social audiences.
