Die Miljoenrand-idee

Client: Everest Wealth
Year Completed: 2024

Die Miljoenrand-idee follows aspiring entrepreneurs as they present their business concepts and compete for the opportunity to turn their ideas into real ventures. Hosted by Thys van Zyl and Riaan Grobler, the series guides contestants through the process of refining their strategies, developing their ideas and preparing to pitch to investors.

Throughout the series, participants receive guidance and support as they shape their concepts into viable business opportunities, learning what it takes to transform an idea into a sustainable enterprise.

CoolerBox Brothers developed and produced the entire series, taking the concept from its initial idea through to the final broadcast episodes. The production captures the challenges, creativity and determination of entrepreneurs working to bring their business visions to life.

The winning entrepreneur receives the opportunity to secure a R1 million investment, giving them the chance to take their concept from pitch to reality.

Television